The term refund of money, often written in a single word refund of moneyit means "cash back". Now it refers to the discounts offered online in the associated stores, through affiliation. This discount is applied after the purchase, with a refund to the consumer, usually in an online account at the money back site.
This phenomenon tends to grow more and more thanks to the explosion of online commerce.
This notion was introduced in the 1970s in the United States. The return of cash was initially a system that allowed the holders of certain payment cards to receive at the end of December a percentage (usually 1 or 2%) of all the amounts paid throughout the year.
Cashback then made an appearance in the late 1990s on the Internet. Next, it designates a discount system for online purchases. The member of the shopper community of the money back site buys from a partner merchant site and automatically receives a discount. The Internet principle is based on a remuneration from the money return site that is considered to be a business: it receives a commission that agrees to "share" with the online buyer. Therefore, it is an a posteriori retrocession, generally proportional to the amount of purchases made.
Nowadays, there is an ethical reimbursement that works according to the same principle, but pays all or part of this remuneration to one or more associations.
In France, in 2010, the return of money has been generalized by touching only the electronic commerce sector and is now valid with thousands of merchants. Cashback has become a promotional tool for advertisers because users appreciate it.(one). Thanks to some brands that have positioned themselves in this sector, the reimbursement has reached all sectors of the web, allowing users to accumulate money every day participating in competitions, discovering new brands, just browsing, etc.
Cashback has, in recent years(When?), access to portability through toolbars that are integrated directly with the browser to pay the reimbursement completely automatically. These extensions allow the buyer to be informed in real time of a refund of money available during a visit to an associated site or directly in the results of the search engines.
Any user can benefit from a refund when registering on a website that offers this service. There are dozens at this moment in France, each with its specificities and its associations. Each return site has its list of merchants and their discount percentages.
Once registered, the user chooses the merchant in which he wishes to make his purchases and follows the proposed link, which will have the effect of requesting a cookie, to track the user's purchase (and thus validate the return of money thereafter) . )
After the validation of the purchase by the merchant, the user will receive a part of the invoice in his virtual account. The amount affected depends on the merchant and the conditions of the purchase, but generally corresponds to a small percentage of the order without taxes.(two).
For merchants (e-commerce sites), the distribution of remunerations allows them to increase transactions on their sites, while attracting new buyers. This is a new source of acquisition as well as sponsored links or comparators.
Cashback sites now seek to diversify, offer coupons, develop white brands or position themselves after purchase as revshare partners. (In). Some sites experiment with the return of money online by retracting some of the purchases made in the store by linking to the blue card of the transaction or by scanning a QR code.
To counter the increase in commercial sites, retailers are redoubling their efforts to digitize and secure their digital transition. To achieve this, many start-ups strive to reinvent all the links in the value chain (supply, point of sale, customer experience, loyalty, delivery, after-sales service, etc.).
It is in this sense that companies like Wynd(3)Keetiz(4), Tiller Systems(5) and many others by rethinking the retail business and helping the merchant adapt to new uses and new consumer expectations(6).
These new trends include ROPO (Online Research, Purchase Offline).
Reimbursement is one of the most successful levers in terms of promotional tools; retail is armed with the same arguments as e-commerce.