Who does not want to be paid for playing games?
The game hardware maker Razer is launching its "Paid to Play" initiative with zVault, a virtual currency platform that will reward players who use it to make payments for in-game purchases and transactions.
Razer, based in Irvine, California, sells hardware and software aimed at fans of PC gaming. To generate loyalty, the company has created a secure digital wallet in zVault for its 22 million existing Razer ID customers. The company is also creating its own currency, zGold, which can be used to purchase games or items in games. And he has created zSilver, a reward system that allows players to collect their profits for goods.
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Razer unveiled the monetary system a couple of weeks ago as a convenience for players, since there are many different ways to pay for games, and currently players have their money distributed in many fragmented systems. Many virtual currency platforms have limitations in terms of the games you can buy with them, and many of them do not have a rewards program either. Now Razer is adding a way for players to earn rewards by playing.
Through the new program, players can now earn money on zSilver by playing their favorite PC games released with Razer Cortex. Razer Cortex is free software that offers players a wide range of PC performance tools and search tools for game offerings.
Players can use zSilver to redeem Razer products, discount vouchers and exclusive swag. Razer plans to expand the zSilver rewards in the future to include products such as coffee cups, movie tickets and more. This virtual currency program is the first solution of this kind to reward players.
The goal of the Paid to Play campaign is to make Razer products available to all players, which reflects the inclusion of the "For Gamers" brand. By Gamers' slogan. Three zSilver per minute, up to 900 each day, will be awarded to players who play games such as Paladins, League of Legends, DOTA 2, Counter-Strike: Global Offensive and OverWatch. These titles are among the most popular games played by Razer software users, and only this short list has an estimated global audience of 138 million players.
"The concept that daily players charge for play has never been realized by a hardware brand in the gaming industry," says Min-Liang Tan, CEO and co-founder of Razer, in a statement. "Players can reap the benefits of a reward system simply by doing things they are already doing, the world of games is the best playground, as it represents all kinds of people in the world. good people to get Razer products wherever they are, regardless of their situations and the game they are playing, as long as they are players. "
Players with verified Razer ID and whose games are launched from Razer Cortex are eligible for zSilver rewards. ZSilver holders can claim exclusive items, such as Razer Mamba Chroma mouse, Razer Blackwidow Chroma and discounts on various products, among other offers.
The Razer limited edition Razer Mug Holder, powered by Razer Chroma lighting technology, will soon be redeemable with zSilver. Currently it is not available for retail sale, but players can get it by exchanging 100,000 zSilver. The redemption details will be available in the zSilver rewards catalog. To allow for faster currency accumulation, the first two weeks of the program will reward users with six zSilver per minute of game time instead of the three standards.
This is how the virtual currency works: log in with a Razer ID and verify your zVault. Then recharge your account by adding funds through Paypal, debit cards or credit cards. You can then buy at the partner sites of Razer. In the payment process, use your zGold with the "pay with Razer" button. Then you win zSilver, which can be redeemed by the Razer team.
Razer zGold units can be converted to dollars at a rate of 100 zGold to $ 1 in the US currency. UU In one trial, Razer had more than 770,000 zVault wallet creations, with more than 376,000 zGold transactions for six weeks. The partners said they saw their sales transactions increase by 12 to 25 percent compared to the previous year. And players have increased their purchases by 13 percent, all without any promotion, said Rachel Hoon, marketing manager of Razer, in an interview with GamesBeat.
On the zVault website, users can browse content and exclusive purchase offers, as well as the rewards available to redeem using zSilver. Users can replenish their wallets by purchasing zGold packages on the site, which can be purchased in 3,000, 5,000 and 10,000 denominations via PayPal, major credit cards, Openbucks or Paysafecard.
The free games developed by Hi-Rez Studios (Smite or Paladins) and Smilegate West (CrossFire, Lost Saga) are accepting zGold. Game stores such as IndieGala and GamersGate have also collaborated with Razer zVault in the expansion of their payment offers, allowing people to buy games in the form of Steam keys.