Medellín is a city of innovation and transformation; from socially inclusive urban renewal to the development of IT clusters in fast-growing technology parks. The second largest city in Colombia, which is a regional center for new companies and subcontracting, is also one of the creative companies, recognized throughout the world for its modular and integrated architecture and buildings that incorporate experimental design.
For three days (from May 31 to June 2), the Design Fair in Medellín brings together representatives of the design sector with its focus on industrial products and packaging, lighting and effects, graphic design, web development, games and large quantity of audiovisual projects. The fair, which takes place in the largest exhibition center in the city, the Plaza, expects this year some 18,000 visitors, including buyers from 12 countries, including countries known to establish design trends: Germany, Italy, Spain, United States and Chile.
Eddy Karmona, director of The Design Fair, sees this year's edition as "a unique opportunity to live an experience" with the activities on offer, and reaffirms design as an integral part of our lifestyles. "Germany, Italy, Mexico, Brazil, Chile and Argentina, have important fairs focused on this type of design. We believe that with The Design Fair, Colombia can also become a creative epicenter. "
Among the novelties, this year is a pavilion dedicated to graphic design, application design, photography, illustration and software development, among others. In an exhibition space covering 9,000 square meters, The Design Fair is both a B2B and academic platform with the support of the Universidad Pontificia Bolivariana, the Chamber of Commerce of Medellín and the official brand entity of Colombia – ProColombia.
With networking sessions in the Sala Orange (named after Orange Economy, a term given to tertiary industries or "soft culture"), to conferences with keynote speakers Andreas Krob (B4K – Germany) and Jordi Ros (Elisava – Spain ), The Design Fair & # 39; s agenda is a turn of page with 75 events, including workshops and creative labs.
Design today is a global issue driven by highly competitive names. While Milan, London and Paris have a centuries-long advantage in terms of their design reputation, Medellin is moving in terms of avant-garde and contemporary creativity, from making everyday needs to creating harmonious spaces for everyone.