If you have ever had the pleasure of watching the critically acclaimed television series Crazy men, It can be confusing to think that advertising and marketing today are the same as in the time of Don Draper.
Unfortunately, marketing and advertising executives no longer hold spiritual retreats to inspire their latest commercial refreshment campaign. Instead, today's advertising executives spend their time tracing social trends, looking for new areas to exploit and expand.
The fastest growing market for advertising today is the Internet. In what has been calledThe decade of smartphones The average Briton spends 24 hours a week online. As such advertising campaigns are now prepared for the Internet, and one area that is growing is affiliate marketing.
But what is it and why is it becoming so popular? Read on to find out.
What is affiliate marketing?
In simple terms, affiliate marketing is a form adapted to the Internet of traditional reference marketing. Before the Internet, companies paid newspapers and magazines to analyze their products in the hope of getting new customers.
Today, blogs and independent news sites are so plentiful that the numbers of readers of traditional publications are falling. More and more people are using the Internet to search for blogs that are specific to their interests.
As such, large companies seeking to advertise their products can now directly identify the demographics they want by partnering with a specific blog or website and converting them into affiliate partners.
How does it work within the gaming industry?
JohnSlots is one of the most popular online casino affiliation sites. On the site, readers can find reviews of their favorite slot machines, news about upcoming casino bonuses and specific game guides.
That makes it the perfect affiliate partner for a lot of online casinos, who fight each other in a highly saturated market to increase their market share. As such, online casinos pay regularly for their games or promotions to appear on JohnSlots.
These ads or commercials will come in the form of detailed reviews of specific games or simply news bulletins about the best bonuses and promotions in the market. JohnSlots managed to maintain its integrity by presenting a range of companies and reviewing their products in an impartial manner.
While online casinos can reach their direct demographic target for a fraction of the price of a traditional advertising campaign.
Why is affiliate marketing so popular?
Apart from the specific demographic explanation mentioned above, another reason for the popularity of affiliate marketing is its profitability. On average, most medium-sized companies will spend £ 100 on each new customer of their marketing budget.
You can buy an affiliate marketing article or a product review for just £ 50. That allows the paying company to reach a large number of potential customers for a nominal price. Affiliate marketing also has a higher conversion rate than traditional forms of marketing and advertising, which improves its viability as a successful campaign strategy.
How to become an affiliate
To become an affiliate, you must have an important audience in the particular demographic group you plan to advertise with. It depends on you, whether in the form of a blog, vlog or successful social media account.
Normally, you will need a minimum of 1,000 readers or regular followers in a specific area to attract the interest of affiliate marketing companies. If you already have a number of followers of this size, you should look for vendors that are interested in advertising their readers.
Try to be specific and choose a company that perfectly suits your readers. Some companies pay for direct conversions, for example, the number of paying customers that they receive directly from their website.
If you have a considerable number of readers, you are more likely to be paid for advertising products or services on your website. Almost all the large online companies in the world have an affiliate marketing section on their website where you can find more information about their specific policies.